Once you get to know your competition and learn what they do well, you can begin to cherry-pick and”borrow” the best pieces of what has been proven to work for them. However, to effectively do all of this, you first need to identify your top competitors. Develop a strategic plan for future success.Identify market gaps, and allow you to fill them.
Competitive research is a crucial part of any good marketing plan because it helps you: It involves more in-depth competitive research to get the results you need. Sizing up the competition isn’t something to take lightly. Researching your competition can be as simple as checking out a company’s website, social media account, and online reviews to see what services they offer, how many followers they have, and what people are saying about them.Īnd that is all incredibly important to do however, light “cyberstalking” isn’t enough to gather the information you really need. We’ve all done it, even if we don’t realize it, because it’s way easier to do with everything online and easily accessible. Researching your competitors isn’t a new concept. In our modern world of technology and social media, it’s easy to follow your favorite, famous event planners.įrom Mindy Weiss planning elaborate events for the Kardashian family to Colin Cowie’s celebrity A-listers like Oprah and Jennifer Anniston, we’re lucky to get a glimpse into the world of famous event planners and their events.īefore we dive into our top 10 list, let’s discuss how these famous event planners can help you and your event business.
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